(Bloomberg) — The invasion of Ukraine is causing a mass exodus of companies from Russia, reversing three decades of investment by Western and other foreign businesses there following the collapse of the Soviet Union in 1991.
Most Read from Bloomberg
Russia Steps Up Aerial Campaign Against Cities: Ukraine Update
Teen Who Tracked Elon Musk’s Jet Is Now Chasing Russian Tycoons
Belarus Preparing to Send Soldiers, Report Says: Ukraine Update
Microsoft Says Son of CEO Satya Nadella Has Died at 26
World’s Biggest Plane Destroyed in Russian Attack on Airfield
The list of those cutting ties or reviewing their operations is growing by the hour as foreign governments ratchet up sanctions against Russia, close airspace to its aircraft and lock some banks out of the SWIFT money messaging system. With the ruble plunging and the U.S. banning transactions with the Russian central bank, operating in Russia has become deeply problematic. Some companies have concluded that the risks, both reputational and financial, are too great to continue.
For some companies, the decision to exit Russia is the conclusion of decades of lucrative, if sometimes fraught, investments. Foreign energy majors have been pouring money in since the 1990s. Russia’s largest foreign investor, BP Plc, led the way with its surprising announcement on Sunday that it would exit its 20% stake in state-controlled Rosneft, a move that could result in a $25 billion write-off and cut its global oil and gas production by a third.
The stake was the product of a protracted battle in 2012 for control over TNK-BP, a joint venture between the oil giant and a group of billionaires. It’s now weighing whether to sell its stake back to Rosneft, according to people familiar with the situation.
Read More: Big Oil Walks Away After Decades in Russia
Shell Plc followed on Monday. Citing Russia’s “senseless act of military aggression,” it said it is ending partnerships with state-controlled Gazprom, including the Sakhalin-II liquefied natural gas facility and its involvement in the Nord Stream 2 pipeline project, which Germany blocked last week. Both projects are worth about $3 billion. Kwasi Kwarteng, the U.K. business secretary, met with Shell Chief Executive Officer Ben van Beurden on Monday to discuss the company’s involvement and welcomed the move.
“Shell have made the right call,” he tweeted. “There is now a strong moral imperative on British companies to isolate Russia. This invasion must be a strategic failure for Putin.”
Equinor ASA, which is Norway’s biggest energy company and majority owned by the state, also announced it will start withdrawing from its joint ventures in Russia, worth about $1.2 billion. “In the current situation, we regard our position as untenable,” CEO Anders Opedal said.
France’s TotalEnergies SE, which is involved in major liquefied natural gas projects in Russia, said it will no longer provide capital for new developments in the country, a modest concession to the mounting political pressure. Among other major energy companies, Exxon Mobil Corp. oversees the Sakhalin-1 project with Rosneft and companies from Japan and India.
“I wouldn’t be surprised if you see more announcements coming down the line about exits,” said Allen Good, sector strategist at Morningstar.
When the Soviet Union fell apart, foreign companies saw enormous opportunities — a massive new market of millions of consumers as well as minerals and oil — and poured in to buy, sell and partner with Russian firms.
With Russia’s invasion of neighboring Ukraine, that trend has come to a screeching halt. Norway’s sovereign wealth fund, the largest in the world, said it’s freezing Russian assets worth about $2.8 billion and will come up with a plan to exit by March 15.
Major law and accounting firms are also taking stock and facing potentially an enormous fallout. Baker McKenzie said it will sever ties with several Russian clients in order to comply with sanctions. The Chicago-headquartered firm’s clients include Russia’s finance ministry and VTB, Russia’s second largest bank, which has been hit with asset freezes and sanctions by the U.S., U.K. And European Union. The law firm said Monday it was reviewing its operations in Russia.
“We do not comment on the details of specific client relationships, but this will mean in some cases exiting relationships completely,” a Baker McKenzie spokesperson said.
London-based Linklaters said in a statement it was “reviewing all of the firm’s Russia-related work.” KPMG LLP said it’ll cut ties with certain clients subjected to the recent wave of sanctions against Russia, according to a LinkedIn post by its U.K. chief, Jonathan Holt.
Some of the largest law firms in London — including Allen & Overy and Clifford Chance — either didn’t answer queries over the handling of their Russian clients or declined to comment. London courts have long been a battleground for wealthy Russians seeking to resolve disputes over business deals gone awry and failed marriages. British judges promise a justice system that affords even suspicious money a fair hearing in the event of disputes.
Other firms have come under fire for not getting out entirely. McKinsey & Co.’s global managing partner Bob Sternfels took to LinkedIn on Sunday to condemn the Russian invasion of Ukraine and declare that the firm will no longer do business with any government entity in Russia. But he is not pulling out. For some inside and outside the company, his move was insufficient.
The consultancy’s most senior executive in Ukraine called on companies to go further, and begin, where possible, shutting “offices and outlets” in Russia, where McKinsey has operated for nearly 30 years.
Pressure on others with sales and joint ventures in Russia is mounting. Daimler Truck Holding AG, one of the world’s largest commercial vehicle manufacturers, said it will stop its business activities in Russia until further notice and may review ties with local joint venture partner Kamaz PJSC. Labor representatives said they “consider it appropriate” for the world’s largest truck maker to also offload its shares in Kamaz, the company’s works council said in an emailed statement.
Volvo Car AB and Volvo AB, the truck maker, also announced they are halting sales and production in Russia. Harley-Davidson Inc. said it has suspended its business in Russia, which along with the rest of Europe and the Middle East accounted for 31% of its motorcycle sales last year.
General Motors Co. said it was halting shipments to Russia, citing “a number of external factors, including supply chain issues and other matters beyond the company’s control.” GM exports about 3,000 vehicles a year to Russia from the U.S. In Japan, most of the major carmakers said business with Russia would remain as is, though Mitsubishi Motors Corp. said it would meet to assess the risk of operating there.
Others are seeing their stock prices plummet. French carmaker Renault SA fell as much as 12% Monday; Russia is its second-biggest market and its AvtoVaz subsidiary, where Renault holds a 68% stake, makes Lada-brand vehicles that command about a fifth of the Russian market. Renault also makes Kaptur, Duster and other vehicles at its own plant in Moscow.
Ford Motor Co. said it wasn’t planning to pull out of its joint venture in Russia with Sollers to produce commercial vans, at least not yet. “Our current interest is entirely on the safety and well-being of people in Ukraine and the surrounding region,” Ford said in a statement. “We won’t speculate on business implications.”
Mastercard Inc. and Visa Inc. said they’ve blocked certain Russian activity from their payment networks to comply with international sanctions.
Banned From Soccer
In a move that will reverberate well beyond the business community, the world soccer body FIFA and the European authority UEFA banned Russian teams from games. “Football is fully united here and in full solidarity with all the people affected in Ukraine,” it said in a joint statement. The entertainment world has also reacted, with Sony Pictures suspending new movie releases in Russia, according to Nikkei, which cited a company statement.
A boycott of one of Russia’s most iconic products, vodka, is also gathering steam, with at least three U.S. governors ordering the removal of Russian-made or branded spirits from stores. One of the largest alcohol chains in New Zealand pulled thousands of bottles of Russian vodka from stock — filling the empty shelves with Ukrainian flags.
Mark McNamee, Europe director at advisory firm FrontierView, was in Moscow two weeks ago talking to executives on the potential fallout of an invasion. Many shrugged off the worst scenarios, he said, which means they weren’t necessarily prepared for what has transpired.
Many corporations will have a difficult time supporting local operations given the SWIFT ban and capital controls, he said. Firms in the energy or commodities sectors or those selling to the Russian government will face the potential risk of being perceived as “profiting from the war.”
Consumer goods companies with extensive operations and local production in Russia can’t easily get out, even if they want to, but face financial turmoil. Before the invasion last week, Danone SA, which runs Russia’s largest dairy business and has been operating in Ukraine for more than 20 years, said it was putting additional plans in place to prepare for any military escalation.
Chief Financial Officer Juergen Esser said the company was trying to buy more local ingredients for its products from both markets, where the vast majority of raw materials are already domestically sourced. Danone entered the Russian market three decades ago. The country accounts for about 5% of the company’s net sales, and Ukraine less than 1%.
Carlsberg A/S is the largest brewer in Russia through its ownership of Baltika Breweries. The majority of Baltika’s supply chain, production and customers are based in the country, which limits the direct impact of many sanctions, a Carlsberg spokeswomen said. The company has limited export from and imports to Russia, where Carlsberg employs 8,400 people, but it’s currently not possible to estimate the full extent of the direct or indirect consequences from sanctions, she said. It employs 1,300 workers in Ukraine, where last week it halted operations at its breweries and sent workers home.
Foreign companies could face pushback from the Russian government, which could encourage boycotts or — in an extreme case — move to seize assets, McNamee said.
“If you have iconic brands from Italy, Germany, U.K. and America, you’re ripe for retaliation by the Russian government,” he said.
(Updates with Visa, MasterCard. An earlier update corrected a reference to Coca-Cola HBC operations in Ukraine.)
Most Read from Bloomberg Businessweek
Wall Street’s Risky ‘Razor Blade’ Trade Is Making a Comeback
Tech Giants Stage Their First All-Out Brawl in the Metaverse
The Metaverse Finally Has a Killer App: Poker
A Pandemic Baby Bump Shines a Spotlight on the Nordic Welfare Model
Cyberwar: How Nations Attack Without Bullets or Bombs
(C)2022 Bloomberg L.P.